The CRM company signs definitive agreement to acquire Tableau to ‘supercharge’ customers’ digital transformations worth $15.7 billion.

Salesforce

and Tableau have entered into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction worth $15.7 billion, based on the average price of Salesforce’s shares as of June 7, 2019.

Salesforce hopes the acquisition will mean the company plays a greater role in

driving digital transformation

, enabling companies to tap into data across their entire business and surface deeper insights to drive intelligent customer experiences and accelerate innovation. The aim is Tableau will make both Customer 360 and Salesforce’s capabilities stronger with its self-service analytics platform used by more than 86,000 companies around the world.

Salesforce and Tableau are aiming to tap into the worldwide spending on technologies, which IDC projects will

enable digital transformation to reach $1.8 trillion in 2022

.

Following the acquisition close, Tableau will operate independently under the Tableau brand and will remain headquartered in Seattle, Washington. It will also continue to be led by CEO Adam Selipsky and the current leadership team.

This news comes off the back of Google’s announcement last week that it has entered into a definitive agreement to

acquire start-up Looker

for $2.6 billion. The acquisition is expected to be complete later this year when Looker will be added to Google Cloud.

Marc Benioff, chairman and co-CEO at Salesforce, said: “We are bringing together the world’s number one CRM with the number one analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers – bringing together two critical platforms that every customer needs to understand their world.”

Matt Meents, CEO and co-founder at Magnet360, Mindtree’s Salesforce practice, said: “The recent announcement regarding the new acquisition of Tableau by Salesforce complements the existing Salesforce Analytics cloud and expands it with industry-leading capabilities. This presents a great opportunity for customers to unlock further business value by drawing insights from data.”