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SDL launches Valentine’s Day ‘Love…or War?’ campaign

SDL has launched a Valentine’s Day-themed campaign to celebrate the language of love.

The campaign is centred around a ‘Love or War’ quiz, which asks people the kind of language they use throughout a relationship, with one answer denoting ‘love’, and the other ‘war’.

Designed to be shared socially, the quiz is presented in French, Italian and Spanish, often cited as the classic languages of love.

SDL hopes the campaign will highlight the important of using the right language when translating.

SDL were also recently awarded Digital Superstar status for launching one of the top eight digital marketing campaigns of 2016.