SEARCH MARKETING NEWS: Bizo launches B2B audience targeting in UK
Online B2B audience targeting platform and advertising network Bizo has announced broad availability of its B2B online audience data in the UK.
Bizo provides anonymous data on more than 80 million unique business professionals globally based on their 'bizographic' information, such as industry, job function, and company size.
Through its B2B audience targeting platform, Bizo now anonymously tracks more than eight million unique users in the UK across the business web each month. Bizo's targetable 'bizographic' segments include small business professionals, who make up more than 80 per cent of its UK business audience, and decision-makers who make up more than 90 per cent.
Bizo is going to market in the UK with Bizo certified data reseller partners including The Digital Partnership, Tribal Fusion, BlueKai, Invite Media, AppNexus, and Vivaki, who are using Bizo's B2B data to power precise targeting for B2B marketers and advertisers in the UK.
"For over a year, we've invested in developing our UK audience data, which is already helping some of the largest B2B advertisers put targeted, measurable campaigns in front of business professionals in the UK," said Russell Glass, CEO of Bizo. "And because advertisers count on us to put their ads and brand in front of the high value business audiences they covet, publishers look to us to sell their secondary ad inventory at two-three times higher CPMs than anyone else."
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