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SEARCH MARKETING NEWS: Google launches video AdWords

Google has launched Google AdWords for Video powered through YouTube.

Previously in beta, it follows a similar framework to the text-based AdWords model.

AdWords for Video allows brands to capitalise on the increased popularity of videos and its TrueView pricing model only begins to charge if a user watches at over 30 seconds of the video.

Boasting simplicity of use, all marketers require in advance is a YouTube account. Once that is linked with an AdWord account marketers can choose which of their videos they want to turn into an advert.

For more information, watch Google’s promotional video