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SEARCH MARKETING NEWS: Marin Software launches recommendation engine

Software provider, Marin software has launched Marin Next to offer marketers the ability to expand their online optimisation beyond search.

Marin Next, branded as a recommendation engine, is designed to uncover and prioritise new revenue opportunities. It highlights opportunities across search, display and social media campaigns, therefore expanding marketers’ ability to optimise across channels including Facebook.

Aimed at saving time and money, Marin Next can automatically implement its recommendations. Speaking about the tool, Ed Stevenson, MD EMEA and APAC at Marin Software, said, “Brands are under pressure to distinguish themselves online.  We developed Marin Next to help advertisers get more out of existing ad campaigns and prioritise their time.”