SEARCH NEWS: Google experiments with new lead gen ads

Reports are circulating on the internet that Google is expanding testing on a new form of AdWords that allows email addresses to be collected within the ad unit.

Searchengineland reported noting an increase in the number of such ads on the web, and Google has since confirmed the expansion of its trial.

The search giant issued a statement that read, “This ad format is still in testing phase, but our team is getting a lot of interest from advertisers and we’ve been slowly expanding the trial over recent months.  

“These ads help businesses gather new leads and enable users to easily get relevant information and ask for quotes.”

The benefits for such development of AdWords is obvious, and we’d expect to see further roll out of this project in the future.