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SEARCH NEWS: Google refines social search

 

Google’s social search functionality took a leap forward this week, as social search results are now to be mixed in with standard returns on the results page.

This means content posted from people within your networks will jostle for position on the page with more standard pages when you are signed in to your Google account, opening up marketing challenges and opportunities aplenty.

Co-workers, friends and contacts will be populating search pages more and more, which means the importance of online networking, blogging and social media in B2B marketing is potentially greater than ever.

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