SEARCH NEWS: Google reveals ‘Hummingbird’ upgrade
Google has unveiled new Hummingbird upgrade which will change the way it interprets search requests.
Hummingbird is focused on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted towards indexing websites.
The update allows users to explore via a new Knowledge Graph tool which is more capble of understanding more complicated concepts. Users can ask questions aloud via voice search. Plus, Google Now allows users to receive information before they ask via information cards, allowing them to manage their day.
Meanwhile, Google Search for mobile and tablets has been redesigned in clean and simpler format optimised for touch.
The update has already been in use for about a month, and Google has said that it affects about 90 per cent of searches.
Amit Singhal, SVP at Google Search, said in a blog post: ‘We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes. After all, we’re just getting started.'
Images courtesy of Google