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SEARCH NEWS: More Than Business unveils search marketing secrets

More Than Business’s highly successful SEO and online PR campaign, which delivered 300 per cent ROI, is set to be discussed in detail at B2B Marketing upcoming seminar on search marketing.

Digital agency iCrossing will present a case study on its work with B2B insurance brand More Than Business, which achieved a six-fold increase in web traffic, using a combination of search marketing techniques including SEO, PPC and online PR.

This is the second case study to be confirmed for the event – Stephanie Robotham of will also speak alongside Richard Robinson of Google, on how her organisation uses PPC techniques and tools.

Complementing the case studies, the event also features a wealth of best practice content, designed to help marketers improve the effectiveness of their search marketing activity, presented by the leading experts in the field. Speakers include Lisa Myers of Verve Search on technical optimisation; Gifford Morley Fletcher of Base One Group on integrated search; and Judith Lewis of I-Level on analytics.

James Farmer, publisher of B2B Marketing, comments, “search marketing has become the first port of call for B2B decision makers, and an essential resource all of the way through the procurement process. It’s therefore essential for B2B organisations to ensure all aspects of their search marketing activity (SEO and PPC) are delivering the best possible results.”