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SEARCH NEWS: Park Plaza books SEO gold

Park Plaza Hotels has selected Bigmouthmedia to lead its search engine optimisation strategy following a successful three-month trial.

 Lyndsay Menzies, CEO of Bigmouthmedia, said, "After completing a particularly successful and dynamic pilot project, we are delighted to confirm that we will be continuing to lead Park Plaza hotels' search marketing strategy.

"It has already proved to be an exciting campaign for a vibrant, high quality brand, and our team is very much looking forward to delivering even more positive results as we move forward together over the coming months."