You are here

SEARCH NEWS: Search campaign tracking made easy

The industry'€™s first open platform designed to optimise paid search campaigns and maximise call centre productivity has been launched by Marin Software.

Working with in-house and third party tracking products, CallTrack helps marketers track calls back to the first point of interest and allows them to build a more detailed picture of the customer journey.

Ed Stevenson, European MD, Marin Software, said: "Search engine marketing no longer exists in a vacuum. In today'€™s multi-channel world, people often search online and convert offline via a call centre. 

"Providing a comprehensive and open integration approach with the leading providers of call tracking solution is a natural next step for Marin as we enable greater coherency across marketing channels, while preserving flexibility and options for our clients."