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SEARCH NEWS: Travis Perkins appoints Code to aid digital comms strategy

Travis Perkins has appointed digital marketing agency Code Computerlove to help position it as a market leader in digital communications.

Code will work alongside Travis Perkins' in-house developers providing front-end creative and brand development support to its merchant partners. The agency will also provide user experience frameworks and SEO for the brands.

Code was appointed after the successful completion of an initial strategy review for City Plumbing Supplies, part of the Travis Perkins group.

Linda Doughty, trade marketing director at Travis Perkins, said, "Our customers are increasingly using mobile communications and we want to develop our service offer to meet, and exceed, their requirements. As our digital insight and research partner, Code will help us to understand our customers' ever changing needs and the best platforms and channels to invest in."