Sentry Insurance launches first TV advert in 30 years

US-based Sentry Insurance has launched its first national television advertising campaign for more than three decades.

The campaign attempts to spread awareness of the ‘Right by you’ B2B brand platform, which helps businesses understand Sentry’s ethos of listening to the customer.

The Wisconsin-based firm hopes the conversation between Sentry and its customers is symbolised by the two blue chairs placed in the campaign.

Sentry: "Right By You"

The ad, created by B2B agency gyro, will target business owners and will appear in the Golf Channel’s broadcasts leading up to and during the Sentry Tournament of Champions in January.

Sentry recently signed a five-year agreement with PGA TOUR to sponsor the Sentry Tournament of Champions goal tournament.

Stephanie Smith, VP of marketing and brand management: “[The TV spots] illustrate Sentry’s commitment to getting to know its customers, and understanding their business and the risks they face.”

The TV advert is part of a wider integrated campaign that incorporates print, digital, PR and events.