Slipstream and B2B Marketing create demand generation Knowledge Bank

B2B marketing services organisation Slipstream has teamed up with B2B Marketing to advise B2B marketers on demand generation.

The new Demand Generation Knowledge Bank contains a wealth of highly practical content, including case studies demonstrating best practice and strategies for success, recent related features, news, blogs, and links to other relevant resources.

Commenting on the initiative, Geoff Wells, client services director at Slipstream said, "B2B Marketing has a great reputation in the market. We are delighted to be associated with them and to be working together on this initiative to refine and share best practice and experience across the industry."

Joel Harrison, editor at B2B Marketing added, "Slipstream is well respected in the industry; we value their experience and input and they are the natural choice for us to work with on this key topic within the B2B marketing community."