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SOCIAL MEDIA: Google+ introduces personalised URLs

Google+ users will soon be able to customise their profiles to include personalised URLs, in line with experiences on Facebook and Twitter.

At present Google+ accounts are differentiated thanks to a long series of numbers.

For example B2B Marketing’s Google+ profile is located at,, but it will soon be something more along the lines of

The move has been welcomed by the social media world, with some questioning why it took Google so long to introduce more easily searchable profiles.

A blog post left by Saurabh Sharma, Google product manager, explained full roll out of the new functionality will be staggered.

She said, “At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned.”

No firm launch dates have been divulged at this stage.