Social media marketing most popular form of SEO advertising for small business owners
Small business owners prefer to invest their marketing budgets in social media ahead of any other form of SEO advertising, according to research from Clutch.
Just over half (56%) of respondents cited social media as their most commonly used SEO service, ranking ahead of local search optimization (46%) on-site optimization (37%) and creating content to earn links (32%).
Due to its relative cheapness and ease of accessibility, social media is the obvious candidate for small business owners, who are often cash-strapped and time-restricted.
Indeed, 59% of small businesses with a marketing budget of $10,000 or less invest in social media, according to the research.
SEO investment slowing
Despite findings from 2017’s report predicting almost three-quarters (74%) of small businesses would invest in SEO, this year’s research reveals only 55% of small business owners assigned budget to SEO.
As the report suggests, this hesitancy to invest in SEO could be due to a number of variables, including its lack of immediate return and the fact 36% of small businesses do not possess a website.
The 2018 Small Business SEO survey comprised responses from 351 small businesses owners and managers about how they invest in and benefit from SEO and PPC.