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SOCIAL MEDIA MARKETING: Twitter launches products for businesses

Twitter has launched a programme designed to bring products and services from Twitter developers to businesses.

The Twitter Certified Products Programme is launching with three verticals; engagement products, analytic products and data reseller products. Twitter currently has 12 partners on board but is asking for businesses with ‘a unique product that fits in at least one of the product verticals, solves a market need and has the potential for a large impact’ to get in touch.

In a blog post announcing the initiative, Seth Bindernagel from Twitter said, “With this programme, we’ve identified areas where we see huge demand for innovation on Twitter’s platform.”