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SOCIAL MEDIA NEWS: Adobe offers social media analytics and mobile features

Adobe's Online Marketing Suite has announced a host of new social media features designed to offer marketers better tracking and higher performance campaigns.

Features include analytics for Facebook advertising allowing marketers to identify high performing customer segments, Real-time personalisation of content for Blackberry and Android apps and video tracking.

In a bid to help marketers determine which channels should receive more funding, the Online Marketing Suite is now able to compare all their marketing channels and tell what impact they are having on the business.

Adobe has also announced that Omniture, who power the online marketing suite, will now feature Adobe branding, ‘Powered by Omniture'.

Josh James, senior vice president and general manager, Omniture Business Unit, Adobe Systems Incorporated said, "Our customers are becoming increasingly sophisticated marketers and many of them are adopting multiple solutions within the Online Marketing Suite that help them unlock the power of their data to drive conversion and optimize ad spend."