You are here

SOCIAL MEDIA NEWS: Avnet manages social media with new application

IT solutions distributor Avnet is using Purechannelapps’ socialondemand technology to syndicate and release social media content for its business partners to use.

The IT distributor is providing the solution under the name ‘Avnet socialondemand’ and within the first month of its availability has seen over 75 business partners register for the service. Time costs around social media have long been an issue for many marketers.

As Julie Field, Microsoft marketing manager at Avnet Technology Solutions EMEA said, “We are constantly looking for ways in which to help our business partners undertake marketing activities that drive end-user engagement and generate new opportunities. Avnet socialondemand is a great way for us to provide a unique value-add to partners that want to build their business practice with Avnet.”