SOCIAL MEDIA NEWS: B2B brand activity on Linkedin and Twitter doubles
B2B brand activity on both Twitter and LinkedIn has doubled since 2011, according to a new report by B2B Marketing. B2B marketers and brands are becoming far more prolific in terms of their use of the two leading social platforms.
The average number of tweets per month has risen by almost 300 per cent, from 13 per month to 49 per month.
LinkedIn updates have risen by over 200 per cent, from nine per month to 19.
For an overview of the full report download the B2B Marketing Social Media Benchmarking Report 2013 key findings document.
Download an infographic providing further detail on the report.