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SOCIAL MEDIA NEWS: B2B Marketing publishes new guide on social media analytics

B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Technology Evaluation Guide on social media monitoring tools.

The Social Media Monitoring Technology Evaluation Guide provides B2B marketers with an understanding of sentiment, social media analytics, suppliers and solutions. The report provides detailed functional specifications for different social media monitoring tools suppliers and platforms to help marketers shortlist and select the right analytical systems for their needs.

Joel Harrison, editor of B2B Marketing said, “Social media has changed the rules for everyone, regardless of sector or size, and it will continue to do so. Every company faces an ongoing struggle to understand this platform. Our new Technology Evaluation Guide will help B2B marketers compare analytic tools to establish what ones are most relevant to them to help them define or tweak their social media strategy.”

The Social Media Monitoring Technology Evaluation Guide is a key resource for digital marketing professionals, customer service heads, brand marketers, marketing directors, heads of marketing, marketing managers, marketing executives, heads of social media, PR teams, PR agencies and anyone involved in the process of defining or re-defining social media strategies.