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SOCIAL MEDIA NEWS: B2C dominates top 100 social brands list

Innocent Drinks has stolen Dell’s crown as the king of social media, according to the second annual Social Brands 100 report.

Innocent beat off stiff competition from Starbuck’s and mobile firm Giffgaff to claim top spot in the list, compiled by Headstream and Brandwatch.

The top 10 features a wide variety of industry verticals, ranging from retail and technology through to media and leisure.

There is, however, a distinct lack of B2B names in the upper sections of the list, which is available for download.

Steve Sponder, head of agency at Headstream, says, “It feels like not a day goes by without a new ‘game changing’ platform or technology appearing, and it can be easy to lose sight of the fact that it is people who are at the heart of social media.

“The brands in this ranking have found some of the best ways so far to become part of the ‘people’s media’ in a transparent and compelling way.”