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SOCIAL MEDIA NEWS: C-suite tweets increase brand trust

Customers are more likely to trust a brand whose C-suite is active on social media according to a survey by social media strategy company Brandfog.

The survey revealed increased social media activity can have a positive effect on revenue with 77 per cent of respondents saying they would be more likely or much more likely to buy from a company whose CEO uses social media.

The positive effect of C-suite social media activity can be attributed to an increase in trust in the eyes of the customer. The findings reveal 82 per cent of employees trust a company more when the leadership team has a social media presence and 64 per cent of respondents said it provides more transparency.

Ann Charles, CEO of Brandfog said, “While many companies understand the important role that social media plays in brand building, most have not yet realised its potential to raise the profile of corporate executives to establish industry thought leadership and strengthen the credibility of the brand.”

Download and view the full survey analysis.