SOCIAL MEDIA NEWS: CEOs warming to social
UK CEOs are recognising the importance of social networks for attracting new customers but organisation-wide social media strategies are still thin on the ground, according to research published by Salesforce.com.
Seventy-four percent of surveyed CEOs were aware of how beneficial social media can be but only 11 percent of organisations claimed to have a ‘cross-departmental social strategy.’
Steve Garnett, chairman EMEA, salesforce.com, said, “It’s clear that CEOs see the need for their companies to join customers on social networks and be a part of the social revolution. Yet, only a small percentage of organisations have truly grasped the impact that the social customer is going to have across an entire business.
“Businesses need to transform into social enterprises to revolutionise their relationship with customers, employees and partners.”
The news was released on the first day of Salesforce.com’s Cloudforce London conference.
Read editor Joel Harisson's blog from the Cloudforce event.