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SOCIAL MEDIA NEWS: Cision launches new social search tool

PR software and media tool provider, Cision has unveiled its new Social Influencer Search feature, which enables Cision users to discover what influencers are discussing in real-time.

The tool means users can search for influencers who are tweeting, sharing or blogging about a specific topic. Results can be further filtered by topic, publication, location, country, market etc. Social Influencer Search creates a detailed profile of each influencer, including pitching preferences and social media accounts.

Tom Ritchie, deputy managing director of Cision UK, said, “Social media provides PR and marketing professionals with the opportunity to discover what influencers are discussing, sharing and covering in real-time. However, identifying which of those are covering your topic, how influential they actually are and how you should be engaging with them is the challenging task.

“Now with Cision’s Social Influencer Search, our users can find influencers by their most recent blog posts and tweets, determine which ones are the most relevant and influential and research the best ways to engage with them.”