SOCIAL MEDIA NEWS: Eloqua launches social media advertising guide

Eloqua’s latest addition to its Grande Guide series – Grande Guide to Social Advertising – highlights the growing need for B2B marketers to develop a social media strategy.

The guide contains best practice advice for running social ad campaigns on Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. All of Eloqua’s Grande Guides, currently seven, are designed to be read in the time it takes to drink a cup of coffee.

Guide author and co-author of Twitter for Dummies, Leslie Poston, said, “There is no one-size-fits-all for social advertisements. People interact with various social networks in different ways so understanding the costs, structure and user experience of these different platforms is crucial if you want to succeed.”

Download the guide from Eloqua’s microsite

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