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SOCIAL MEDIA NEWS: Evening standard launches smartphone app

British Airways London City has sponsored a mobile news application for The London Evening Standard.

The app, created by US mobile application developer Handmark, is free to download on multiple smartphone platforms including iPhone, Nokia, BlackBerry, Android and Windows mobile devices.

It will allow users instant access the latest news and information from the paper whilst on the move.

Tim Smith, general manager for The London Evening Standard explains when using the app customers can save and share articles via social media sites such as Twitter. He said, "The mobile application provides an extremely intuitive, personalised experience and supports a great sharing experience."