SOCIAL MEDIA NEWS: Facebook embraces the cloud via Salesforce

Facebook has selected, cloud computing company's, Salesforce CRM system to manage its fast-growing sales operations.

The social networking giant recently announced reaching the milestone of 500 million users and felt it would benefit from using a cloud computing CRM system to keep up with its rapid growth.

Marc Benioff, chairman and CEO of said, "Facebook joins the thousands of companies managing their enterprise sales teams in the cloud, enabling them to focus on their fast growing business rather than the hardware and software to support it."

Tim Barker, vice president strategy, EMEA at believes Facebook is responsible for pushing the IT industry to think social. He said, "At, Facebook inspired us to bring technologies like profiles, groups and real-time feeds to the enterprise with Salesforce Chatter"