SOCIAL MEDIA NEWS: Facebook launches strategic preferred marketing developers status
B2B marketers deciding who to partner with when running campaigns on Facebook have been given a helping hand in the guise of the social network’s new ‘strategic preferred marketing developer’ (sPMD) classification.
Twelve of a potential 300 marketing companies and service providers, including Salesforce and Adobe, have been given the status at launch.
In addition to enjoying a higher profile, and potentially gaining new clients, the chosen companies have also been given seats on the new sPMD Council, as well as early access to unreleased Facebook projects.
Speaking in a blog following the announcement, senior manager, product marketing, social media at Adobe, said, “We’re excited about this new opportunity and privilege to collaborate with Facebook as a Strategic PMD.
“We think it will mean great things for Adobe, Facebook and brands.”