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SOCIAL MEDIA NEWS: Facebook launches US App Centre

Facebook has launched its bid to become a major content portal, with the opening of its new app store in the United States.

Much like Apple, Google and Amazon’s app shops, Facebook’s new ‘App Centre’ will offer apps to use on its platform, including launch products from Draw Something, Pinterest and Nike.

Matt Wyndowe, product manager at Facebook, explained on a blog post that the ‘App Centre’ will be concentrating on quality and personalisation.

He said, “The ‘App Centre’ gives you personalised recommendations and lets you browse the apps your friends use. It only lists high-quality apps, based on feedback from people who use the app.”

There is also an impressive integration feature, allowing users to send their apps to mobile devices.

Wyndowe explains, “You can send apps you find on your computer to your mobile device using the new ‘Send to mobile’ feature. If a mobile app requires a download, you’ll be sent to install it from the Apple App Store or Google Play.”

Facebook has stated it is rolling out the new service to selected people in the US now and to "everyone in the coming weeks."