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SOCIAL MEDIA NEWS: Facebook lead generation app launched

A new Facebook application allowing people to sign up for a business' newsletter has been launched by eCircle.

The email marketing company's '€˜Facebook2Subscribe' app has been offered to existing clients Halfords, The FA and ASDA and potentially offers B2B brands the opportunity to improve the lead generation performance of their Facebook pages.

The Facebook2Subscribe lead generation app will be welcomed by those eager to see a measurable benefit to social media engagement.

Volker Wiewer, CEO of eCircle comments: "We are committed to constantly reviewing and revolutionising our tools to provide the most effective technology to meet our clients' needs. Currently, social media - if used intelligently - is a powerful component within a wider marketing mix.

"We are therefore excited to launch the '€˜Facebook2Subscribe' app, which draws on the data capture potential of social media and is sensitive to the ever-important demand for intelligent personalisation."