SOCIAL MEDIA NEWS: FT reaches one million G+ followers
The Financial Times has claimed the title of Google Plus’ fastest growing newspaper brand, after securing one million followers on the platform.
In a release quick to highlight the merits of Google Plus, the FT asserted the personalisation functionality of the network as one of its key features.
It went on to say, “In developing its Google Plus page, the FT opted to emphasise captivating content and exclusive reporting.
“As early adopters quickly took to Google Plus, it might have been easy to focus on highlighting tech and digital content on the platform, but the FT has gone far beyond this remit, sharing a wide variety of content from correspondents around the world and has seen a strong response.”