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SOCIAL MEDIA NEWS: General Electric creates online community for its marketing department

The multinational conglomerate General Electric (GE) has launched an internal campaign focussed around social media in a bid to engage its marketing professionals.

GE has created MarkNet to encourage its global marketing team of 5000 to collaborate and exchange ideas via an online community. GE says this latest development has helped it ‘crack the code' on employee engagement claiming 3-400 employees now attend webcasts in comparison to 50 in the past.

MarkNet now has 3000 members and GE thinks its success is because, "the community is organised around marketing expertise and not around business division or product as they would traditionally be in an organisation the size of GE."