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SOCIAL MEDIA NEWS: Google+ gets down to business

Google has launched a series of apps aimed squarely at business users of its Google+ social network.

The range of apps brings welcome functionality such as private sharing, calendar integration and admin controls to the platform.

Launched for free until the end of 2013, the apps will require users to have paid subscriptions to Google’s cloud services from 2014 onwards.

The development was announced in a blog posted by Clay Bavor, product management director, Google Apps.

He said, “These latest business features for Google+, which will be rolling out throughout the day, are just a start. We have a lot more planned for the coming months, including a mobile version of Google+ for enterprise users and more administrative controls.”