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SOCIAL MEDIA NEWS: IBM introduce real-time social data tracking

Companies can now better capitalise on the potential offered by social business, thanks to IBM’s new software designed to track and monitor social data in real-time.

‘Connections’ includes functionality allowing marketers to track and trace data on the fly throughout their organisations.

Revenues from social commerce are set to skyrocket in the coming years, and Connections is one attempt to get a handle on the possibilities presented, with Tibbr (launched earlier this year) being another such solution.

Alistair Rennie, general manager, collaboration solutions, IBM, said, "The benefits of social business are too great to ignore.

"With these new advancements around compliance enablement, a social business can confidently activate networks of people to use a variety of collaborative tools, to improve and accelerate innovation."

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