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SOCIAL MEDIA NEWS: Klout launches business product

Social media gravitas assessment platform Klout has launched ‘Klout for Business’.

The new product is designed to provide businesses with analytics tools capable of delivering deeper insight into how and where influencers are engaging with their brands in social media.

In a blog post announcing the new suite, Matthew Thomson, VP of business development at Klout, said, “Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management and engagement with this important segment of the digital population.

“Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic.”