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SOCIAL MEDIA NEWS: LinkedIn acquires Pulse for $90m

LinkedIn has acquired Pulse, a news reader and mobile content distribution platform, in a deal worth approximately $90 million.

LinkedIn anticipates Pulse's talent, technology and products will help the 200 million strong network accelerate its content and mobile initiatives

Over 30 million users have activated Pulse's iOS and Android-based news reader apps across more than 190 countries. The Apps are available in nine languages, with around 40 per cent of users outside the United States and more than 750 of the world's leading publishers distribute their content through Pulse.

Deep Nishar, SVP, products and user experience at LinkedIn said: "Pulse is a perfect complement to this vision. Pulse’s core value proposition is to help foster informed discussions that spark the decisions shaping the world around us through news and information.

"This shared view that the power of professional information and knowledge can transform lives and the world makes LinkedIn and Pulse a particularly great fit.”