SOCIAL MEDIA NEWS: LinkedIn acquires SlideShare for $119 million
Professional social network LinkedIn has agreed a $118.75 million deal to acquire presentation sharing platform SlideShare.
In what could be described as B2B’s answer to Facebook’s Instagram acquisition, the two companies agreed a deal comprised of 45 percent cash and 55 per cent shares. The deal is expected to complete in Q2 2012.
LinkedIn’s acquisition of SlideShare, which was founded in 2006, is an obvious fit in the era of content marketing and social sharing within the business space.
Jeff Weiner, LinkedIn CEO, said, “Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity.
“These presentations also enable professionals to discover new connections and gain the insights they need to become more productive and successful in their careers, aligning perfectly with LinkedIn’s mission and helping us deliver even more value for our members. We’re very excited to welcome the SlideShare team to LinkedIn.”
Expect to see a great deal of presentation boards popping up in your LinkedIn feed in the coming months.