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SOCIAL MEDIA NEWS: LinkedIn launches BrandYou campaign

LinkedIn users across Europe will now be able to take more control of their own personal brand thanks to the 'BrandYou' functionality launched by professional network LinkedIn.

New tools and resources are designed to help people manage their online reputation, something LinkedIn cites as being increasingly important as job mobility continues to rise across the continent.

Kevin Eyres, managing director at LinkedIn Europe says, "BrandYou is about establishing, building and maintaining your credentials, profile and professional experience throughout all stages of your career.

"As a complement to your offline reputation, managing your online reputation has never been more important in Europe than it is today."