SOCIAL MEDIA NEWS: Most popular LinkedIn company pages revealed
LinkedIn has revealed the company pages its users consider to be the best on the platform.
Unsurprisingly, B2B brands are well represented on the list, with notable tech names such as Adobe and HubSpot, sitting alongside The IT Media Group and Pacific Dental Services.
The full list of twelve companies are detailed in the Slideshare presentation below.
Lana Khavinson, senior product marketing manager at LinkedIn, revealed the list in a blog.
She also shared tips on how brands can look to recreate the successes the most popular brands have enjoyed. These included adding engaging imagery, posting status updates, adding products and services to the profile and featuring relevant groups.
The list of companies using the profiles effectively comes hot on the heels of research highlighting that a huge majority of FTSE 100 companies are failing to leverage the platform.Best LinkedIn Company Pages of 2012 from LinkedIn