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SOCIAL MEDIA NEWS: New social benchmark report released

B2B Marketing, the online community for B2B marketing experts, has unveiled its latest benchmarking report.

The Social Media Benchmarking Report, produced in association with Circle Research, highlights the key social media trends and activities in B2B organisations.

Split into two sections, the report focuses on key findings to provide context for the data, in addition to key actions and takeaways for marketers to concentrate on improving their social media marketing. The appendix boasts information on the survey respondents along with a comprehensive list of charts (without analysis) relating to questions in the survey.

The report covers:

  • Current use
  • Budget and resource
  • Measurement and ROI
  • Use of monitoring platforms

This guide is suitable for brand marketers, customer service heads, digital marketing professionals,  PR agencies, as well as those involved in the process of defining or re-defining social media strategies.

The report is free to Premium Members, or is available to purchase for £150+VAT for non-members.

Download the key findings.