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SOCIAL MEDIA NEWS: Ninety per cent of UK businesses fail to measure ROI

Only 10 per cent UK businesses are recording social media ROI effectively, according to new research from Episerver.

The digital marketing and ecommerce software company also states over half of UK companies have increased the amount of time they spend on social media this year, and that 17 per cent are anticipating embracing new social media channels in the coming 12 months.

Maria Wasing, VP of marketing europe and sales operations at Episerver, said, “While an increasing number of businesses are embracing social media, there are clearly areas for improvement if they are to take full advantage.

“Managing social media can be challenging and time-consuming, so it’s vital to put in place a dedicated resource, along with the right tools and platforms to ensure multiple channels can be updated and managed with ease.”

A full report can be obtained on the Episerver website.