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SOCIAL MEDIA NEWS: Pinterest launches analytics tool

Pinterest is seeking to prove it means business with the launch of a free analytics tool.

The image-led social platform’s new tool allows verified users to gain insight on how many pins they have, how much traction they have and what level of click-through they have achieved.

Other stats such as ‘most-clicked’ and ‘most-repinned’ will also be generated.  

The news will be welcomed by marketers using the platform to promote their brands, and will allow those testing the waters to see if Pinterest is worth the effort.

For more about Pinterest and its B2B uses download our Pinterest best practice guide.