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SOCIAL MEDIA NEWS: Revealed - how to construct the perfect news tweet

Social media is often criticised for its lack of ROI and objectivity, but a new study is helping inject a bit of science into the channel.

A research paper produced by UCLA and Hewlett-Packard’s HP Labs advises that its algorithm suggests straightforward language and a lack of hype are prerequisites for creating excellent, sharable content.

The advice seems to be: ‘don’t be too clever if you want your tweets to spread’.

The algorithm created to test the success of tweets is said to have an impressive 84 per cent success rate.

The entire research paper is available online from the HP Labs website.