SOCIAL MEDIA NEWS: Revealed - how to construct the perfect news tweet
Social media is often criticised for its lack of ROI and objectivity, but a new study is helping inject a bit of science into the channel.
A research paper produced by UCLA and Hewlett-Packard’s HP Labs advises that its algorithm suggests straightforward language and a lack of hype are prerequisites for creating excellent, sharable content.
The advice seems to be: ‘don’t be too clever if you want your tweets to spread’.
The algorithm created to test the success of tweets is said to have an impressive 84 per cent success rate.