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SOCIAL MEDIA NEWS: RNIB selects for B2B campaign

The Royal National Institute of Blind People (RNIB) has selected to launch its educational campaign aimed at GPs.

Set to run for nine-months, the campaign aims to boost eye health knowledge among GPs, as well as improve treatment and referral pathways.  

David Allen, head of RNIB's Sight Loss Prevention Programme, said: " provides the perfect channel through which to educate and engage with GPs on eye health.

“We have been able to use the learning from the pre-campaign research to better target our information and meet the knowledge needs identified. We believe this campaign will continue to improve knowledge and confidence, bringing real benefits to GPs and patients.” is the largest network of medical professionals in the UK, with a membership of around 187,000 doctors.