SOCIAL MEDIA NEWS: Salesforce ‘to acquire’ Buddy Media

Internet reports are suggesting Salesforce has agreed a deal to acquire Buddy Media, a company that specialises in assisting brands make the most of their Facebook pages.

Rumours are circulating the deal could be worth as much as $800 million for the company that promises to “turn fans and followers into real connections.”

It is thought that several other media companies were interested in buying Buddy Media, including Facebook, Google and WPP.

If the deal does go through it would further strengthen Salesforce’s ability to lead the social CRM market.