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SOCIAL MEDIA NEWS: Salesforce acquires Radian6

Two industry-leading service giants have joined forces following Salesforce’s acquisition of social media monitoring platform Radian6.


The acquisition will lead to enhanced services for Salesforce users, who will enjoy greater social intelligence across a wide range of products.


Conversations taking place on sites such as Twitter and Facebook, as well as on Salesforce’s own private networks, will now be much more easily tracked from one place.


Marc Benioff, chairman and CEO of, says, “Radian6 adds huge value to by delivering the public, social web across all our products.


“Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.”