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SOCIAL MEDIA NEWS: Salesforce launches Facebook-style business networks

Salesforce has announced the launch of its social network extension facility Chatter.com.

Designed to allow ‘every company around the world' to establish private social networks, Chatter.com seeks to boost collaboration and productivity.

Taking common functionality from sites such as Facebook and Twitter, members have profiles, can update statuses and follow documents, people and groups.

Responding to the news, Denis Pombriant of Beagle Research, said, "Over the years, an endless onslaught of e-mails and meetings has built a barrier to creativity and productivity.

"That's why Chatter.com is so exciting: it drives employees to share knowledge and expertise, close more deals and solve customer problems."