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SOCIAL MEDIA NEWS: Salesforce unveils marketing cloud

Salesforce has unveiled its marketing cloud vision at the Dreamforce event in San Francisco.

The move brings together a host of Salesforce services and recent company acquisitions to deliver a solution designed to shape marketing and sales strategy.

Included in the product are social listening, social content, engagement, social ads, workflow and automation and measurement tools.

The announcement has attracted widespread industry comment, with Jesse Noyes, managing editor at Eloqua, highlighting the social focus of Salesforce’s vision for the future.

He said, “Really, Salesforce is combining the features and functions of Radian6 and Buddy Media to create a social marketing cloud where social media monitoring, content and advertising are integrated with Salesforce’s CRM product.

“The concept is not that there’s a delineation between marketing and social marketing, but that all marketing is becoming social marketing.”