SOCIAL MEDIA NEWS: Satmetrix launches video based Facebook campaign

Software company Satmetrix, has launched a Facebook campaign aimed at raising awareness among SMEs.

The ‘Caller X’ competition encourages small and medium businesses to watch a video on the company’s Facebook page and answer a question about it. The video is in the style of popular TV programme Fonejacker and the prize is a free 45 day trial of its new Xperience software.

The campaign will run until the end of January and adds to other recent examples of Facebook being used in B2B.